by megafone | Jul 27, 2016 | PR, Technology
Pitching a story to the media can be daunting. But where failure often occurs is in the preparation of the right pitch idea and the packaging up of that idea for the individual journalist. It’s so easy just to cut and paste your standard press release and send it to a...
by megafone | Jul 5, 2016 | Marketing, PR, Technology
For years, technology companies have been guilty of focussing on selling their products instead of communicating how those products can help the customer – what problems they solve. The latest ‘point zero’ release of a piece of software, or the increase in gigabytes...
by megafone | Jun 28, 2016 | Marketing, PR, Technology
By the far the biggest hurdle to jump working with tech companies over the last twenty years has been the extraordinary amount of industry lingo I’ve had to learn. I don’t think any other industry sector has quite so much. I remember starting as a student placement...
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