by megafone | Jul 5, 2016 | Marketing, PR, Technology
For years, technology companies have been guilty of focussing on selling their products instead of communicating how those products can help the customer – what problems they solve. The latest ‘point zero’ release of a piece of software, or the increase in gigabytes...
by megafone | Jun 28, 2016 | Marketing, PR, Technology
By the far the biggest hurdle to jump working with tech companies over the last twenty years has been the extraordinary amount of industry lingo I’ve had to learn. I don’t think any other industry sector has quite so much. I remember starting as a student placement...
Recent Comments